News

Pattison Onestop joins Digital Place Based Advertising Association

May 2, 2016

The Digital Place Based Advertising Association announced that Pattison Onestop, a Canadian digital out-of-home advertising company, has joined the association, according to an association press release. DPAA members help brands effectively connect to consumers on-the-go and at targeted locations. The organization has grown its international membership base in recent years through its thought leadership, global education initiatives and ad revenue-generating models.

"Pattison Onestop has been a major player in Canada's digital advertising ecosystem over the past decade, and they have achieved this longevity by always being ahead of the curve in identifying shifts in the way consumers use media," said Barry Frey, president and CEO, DPAA. "As such, they have developed Canada's largest network of digital place-based advertising properties in recognition of DPB's ability to reach on-the-go consumers with timely, targeted messages."

As part of Pattison Outdoor Advertising, Toronto-based Onestop helps brands connect with the right people, in the right place and at the right time, the release stated. The Onestop network, consisting of office, transit and residential, enables advertisers to effectively communicate in a modern business world.

"Barry and his team at DPAA have built a vital organization that is helping to elevate awareness and usage of digital place-based media among agencies and advertisers," said Cam Milne, vice president and General Manager of Pattison Onestop. "We are joining DPAA with great enthusiasm for supporting its mission and increasing our own knowledge base to grow our business today and in the future."

Membership in DPAA includes benefits such as admission to quarterly member events; access to a database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships as well as the DPAA-Nielsen Service Bureau and DPAA-Nielsen Digital Diploma Series Training Program; insights on software and hardware solutions; and further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign.