News

PATTISON inks contract with Victoria International Airport

Through the partnership, PATTISON will provide the airport with several digital, static and specialty digital signage displays

April 1, 2016

OOH advertiser PATTISON Outdoor Advertising has announced it has been awarded an advertising contract with Victoria International Airport in British Columbia, Canada. Through the partnership, PATTISON will provide the airport with several digital, static and specialty digital signage displays, according to the press release.                        

The airport had more than 1.7 million passengers in 2015, and many of them were in a high economic status, making them a desirable market for advertisers. PATTISON offers several types of advertising products to businesses through its displays including: Hotel Directory; Gateway TV, Horizontal Banners; Digital Spectacular Displays; and Jed Bridge Domination, according to the release.

"We are very excited about this new airport contract, which will positively reinforce PATTISON's position as a leader in airport advertising in Canada," said Steve McGregor, vice president and general ,anager, Pacific Region of PATTISON Outdoor Advertising. "Due to our high-quality product offerings and commitment to customer service, managing the advertising opportunities at Victoria International Airport will allow us to enhance and redefine the advertising experience. With our innovative digital and static displays, we will better serve our advertising partners and, in turn, provide compelling value propositions to audiences during extended dwell times."

"The proposal presented to us by PATTISON Outdoor was an impressive blend of innovative products that offer advertisers a variety of ways to present their message," said Geoff Dickson, Victoria Airport Authority president and CEO. "This was further complimented by demonstrated expertise in the airport advertising business. We look forward to welcoming PATTISON Outdoor to the Victoria International Airport."