Customer Experience

Partnership to help retailers measure customer experience

Photo: iStock

October 18, 2021

Raydiant, a digital signage and experience platform provider, has joined forces with WiFi-powered marketing platform Adentro to bring customer insights to brick-and-mortar retailers, according to a company press release.

"Partnering with Adentro opens up a new and rare insight into customer behavior for brick and mortars," Bobby Marhamat, Raydiant CEO, said in the release. "With Adentro, they can measure key metrics like dwell time, visit frequency, peak hours, demographic breakdowns and other important data. The technology offers our brick-and-mortar customers a window into what their customers want and who they are. This data is crucial for creating targeted marketing campaigns that bring in more business and sales, both online and off."

The Adentro marketing suite pairs with the guest WiFi network in physical business locations to create a closed-loop marketing platform and attribution system. The WiFi connection not only provides a way for customers to opt in to the merchant's CRM, but also provides data and insights around customer visit behavior. Raydiant digital screens can be set accordingly, showing in-store signage that speaks to a specific audience, based on Adentro data.

"We're excited to join forces with Raydiant," said John Kelly, Adrentro CEO, said in the release. "Both of our platforms work off the basic truth that a brick and mortar's success is inexorably linked to their in-store customer experience. Aligning our platforms and bringing Adentro technology to Raydiant customers simply makes sense."

Founded in April 2017, Raydiant is backed by investors, including Bloomberg Beta, Lerer Hippeau, Transmedia Capital, 8VC, Atomic Ventures, and Ron Conway.