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Outfront partners with Broadsign for OOH network

March 24, 2021

Outfront Media Inc. has partnered with Broadsign to integrate Broadsign's OOH marketing platform as part of its overall OOH network. As part of the agreement, BroadSign will provide its Direct inventory and sales management system and its Control content management system for Outfront's in-car displays, according to a press release.

"Broadsign's approach to scheduling, robust sales toolset and proven track record of supporting large-scale deployments made it an ideal fit to help us transform our offering. It will give us a huge amount of out-of-the box functionality and allow us to spend less time on the minutia and focus on improving both the customer and audience experience," Lowell Simpson, EVP, chief information officer, Outfront, said in the release.

With this integration, customers will be able to perform OOH tasks remotely such as proof-of-performance reporting.

"A longtime innovator in DOOH, Outfront is propelling OOH advertising into the future with a burgeoning network that supports dynamic creative in top localities around the U.S. We're excited to be a part of that journey and can't wait to see how their OOH offering evolves as they unlock new possibilities with Broadsign," Maarten Dollevoet, chief revenue officer, Broadsign, said in the release.