News

OUTFRONT Media expands DOOH capabilities

Former CBS Outdoor expands digital out-of-home portfolio with new digital signage platform.

December 15, 2014

OUTFRONT Media, formerly CBS Outdoor, recently announced it is expanding its media portfolio with the introduction of a new digital signage platform from Videri, an early-stage media technology firm. The exclusive partnership will leverage new patent-pending addressable displays, cloud distribution, content capabilities and what the companies say is a unique app-enabled infrastructure.

OUTFRONT, one of the largest out-of-home media companies in the U.S., said its new digital platform will be built to engage audiences at mass scale, including the capability to deliver highly targeted campaigns. It will also allow OUTFRONT and its customers to connect to a wide range of media services, such as agency workflow systems and programmatic options. The platform, which is expected to be launched in the first half of 2015, will bring new capabilities to OUTFRONT's existing digital signage displays, including large-format billboards, transit displays and other small screens. Additionally, it will provide OUTFRONT's partners with a robust information portal, a real-time dashboard that includes campaign performance information and audience analytics.

"Our partnership with Videri will introduce an entirely new digital opportunity to the out-of-home industry, and is a pivotal step in our roadmap as leaders in innovation," said Jeremy Male, chairman and CEO of OUTFRONT Media, in the announcement. "We are excited to work with Videri to create new ways to connect advertisers with the best audiences, and we believe this technology will prove to be truly transformational."

Videri CEO Marc Trachtenberg said in the announcement, "We intend to change the digital out-of-home advertising market radically, and OUTFRONT Media is the right company with industry-leading vision and capacity to leverage our exciting new technology. We believe it's time to scale digital by finally delivering the performance of digital at the price of print advertising."

The technology will be unveiled in an invitation-only suite at the International Consumer Electronics Show in Las Vegas in January 2015.