December 28, 2016
Outfront Media has announced plans to roll out its digital signage solution ON Smart Media Liveboards in Boston's metro system through its partnership with the Massachusetts Bay Transportation Authority. The company will begin rolling out the displays in Jan. 2017, according to a press release.
The company recently deployed its digital signage to 24 rail stations in Washington D.C. through a partnership with the Washington Metropolitan Area Transit Authority. Outfront is using these partnerships to position itself as a leader in digital signage for transportation.
"We've seen great momentum in the transit space this year. At Outfront, we expanded our work with WMATA and formed new partnerships with the MBTA and the Valley Transit Authority," Andy Sriubas, executive vice president of strategic planning and development, Outfront, said in the release. "Boston, D.C. and Silicon Valley offer some of the top commuter and audience networks in the U.S. We are grateful to be transforming the transit environment with some of the industry's top thought leaders at the MBTA, WMATA and VTA."