Software

Orchestra hologram set to welcome NFL draft visitors

Photo: Proto

April 1, 2026

Summarize with

Travelers arriving for the NFL Draft will be welcomed by life-size holograms, developed by Proto Hologram, of Pittsburgh Symphony Orchestra musicians performing around the clock at Pittsburgh International Airport through April 30.

The installation was designed by creative agency Joe Zeff Design. Three Pittsburgh Symphony musicians will each perform as holograms inside a nearly seven-foot-tall, 400-pound display in the Airside Center Core, according to a press release.

"We're thrilled to greet visitors to the Airport with the sound of the Pittsburgh Symphony in such an innovative way," Melia Tourangeau, president and CEO of the Pittsburgh Symphony Orchestra, said in the release. "This installation blends art and technology to create a memorable welcome and invites travelers to experience the Orchestra live at Heinz Hall while they're here. It's also a powerful example of how the combination of culture and innovation defines Pittsburgh."

The holograms create the illusion that each musician is performing live inside the device. Travelers can scan an on-screen QR code to purchase tickets to see the Pittsburgh Symphony Orchestra live at Heinz Hall and are encouraged to share their experience using #PSOatPIT.

The project is part of a broader effort to showcase Pittsburgh during one of the busiest travel periods in its history. As hundreds of thousands pass through Pittsburgh International Airport in April, the installation demonstrates the region's culture, creativity, and cutting-edge technology.

"Our hope is that people are making a fuss about Pittsburgh long after the NFL Draft," Joe Zeff, president of Joe Zeff Design, said in the release. "A newly renovated airport. A world-class symphony. Together, they create a first impression you won't forget. Welcome to the Pittsburgh you never saw coming."