OrcaTV, a digital media company for colleges and universities, today announced the launch of its media platform for colleges and universities designed to help students, faculty and staff stay in touch with everything that is happening on campus in real-time.
January 26, 2015
OrcaTV, a digital media company for colleges and universities, today announced the launch of its media platform for colleges and universities designed to help students, faculty and staff stay in touch with everything that is happening on campus in real-time.
OrcaTV's platform consolidates, curates and distributes a broad range of content aimed at improving a sense of campus community while reducing IT and administrative costs, the company said.
How it works
Students, faculty and staff submit and schedule content to the OrcaTV portal. Content can include almost anything including videos, flyers, alerts and files, as well as social media such as Twitter and Instagram. The OrcaTV portal then facilitates the review and curation of the content, encodes or transcodes the content into suitable format, sets the programming for the Campus Life Channel and then distributes the channel across campus through digital signage, cable television and the Internet.
The platform allows colleges and universities to define content rules, means of distribution and more. Students can see themselves and their friends in videos promoting on-campus events. Faculty and administration can embed course information, public service announcements, alerts and other useful information.
OrcaTV has established its beta network across several campuses including Johns Hopkins University and most recently the University of New Hampshire. "It's exciting to see how relevant our platform is," OrcaTV founder and CEO Rajiv Shenoy said in the announcement. "Showcasing student content and curating campus social media keeps it engaging — all while reducing the challenges administrators face managing various content and technologies."