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OneScreen.ai teams with Evertreen to plant 10K trees in Madagascar

Photo: iStock

April 26, 2022

OneScreen.ai, the marketplace provider for buying and selling out-of-home advertising, is partnering with Evertreen, a platform that allows users to plant real trees online and track them via satellite to establish a forest of more than 10,000 trees a year in Madagascar, according to a company press release.

The campaign's goal is to help reduce the carbon footprint of advertising. High concentrations of greenhouse gases, specifically carbon dioxide, raise the average surface temperature of the planet, causing various life-threatening impacts, including rising sea levels, intense storms and food scarcity.

"From individuals and businesses to industries and countries, it's our responsibility to reduce greenhouse gas emissions and support our planet," Sam Mallikarjunan, co-founder and CEO of OneScreen.ai, said in the release. "Whether for Earth Day or any day, we are taking various steps to care for our people, our company and our planet and are particularly excited to be working with Evertreen to plant trees on behalf of our employees and customers to help offset their carbon footprint."

OneScreen.ai began this campaign by planting a tree for each of its 48 employees and will continue planting a tree for each additional new hire. The company plans to add future integrations to allow OOH campaigns that are powered through its platform to be carbon neutral.

Evertreen trees are planted by local farmers to help fight global warming and desertification, create ecosystems and reduce industrial impact and pollution.

This year also marks the 150th anniversary of National Arbor Day celebrated on April 29, 2022.