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Omnivex digital signage software helps light up the Great White Way

May 24, 2011

Omnivex Corp., a Microsoft Gold Certified Partner and provider of enterprise-level software for digital signage networks, announced today that its Moxie software is being used to manage digital signage content in more than 30 Broadway theaters.

According to the announcement, three major Broadway theater owners (The Shubert Organization, the Nederlander Organization and Jujamcyn Theatres) recognized the opportunity to communicate with theatergoers through digital signage and have created the new "InTheatre Network."

As part of this collaborative effort, The Shubert Organization is hosting the Moxie digital signage server, which allows all Broadway users to employ Shubert's sophisticated IT infrastructure and technical aptitude, reducing their need to have these resources in-house.

Moxie software gives the venues the ability to manage their own digital signage content, but share in the joint InTheatre Network branding and technology. The system also gives all administrators access to shared media assets to promote Broadway productions as a whole, according to the announcement.

"Omnivex Moxie was selected for its ability to permission user groups, its graphic capabilities, and for its ability to consolidate other theater functions into one system," Shubert Organization Director of Interactive Services Jennifer Tattenbaum said in the announcement. The theater lighting and audio on the digital screens are now linked, which allows the theaters to turn off the audio on all of the screens when the lights are dimmed for show time, all with the flick of a switch.

Phase one of the deployment currently includes more than 35 screens on the network in 20 theaters, Omnivex said. Each of the theatre companies has an in-house content administrator to remotely manage the content on the screens in the theaters owned by that company. This not only ensures that each company maintains control over their branding and messaging, but also allows them to incorporate the shared Broadway media assets.

The screens are located inside the theaters and in box office lobbies. They are being used to promote upcoming shows, to provide service information and for dynamic messaging.

"The addition of the digital signage has provided the theaters with a new vibe and a move to modernity," Tattenbaum said. "The deployment has been very successful and has led us to begin to update all aspects of our communications."

The next phase of the project will include additional screens on the network, placing screens on the exterior of the theaters, and making the system more interactive by allowing guest to send text and picture messages to the screens through their mobile devices, according to Omnivex.

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Omnivex digital signage software enables organizations to collect, present, and share information in real-time, on any screen.

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