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Ombori runs pilot of virtual assistant tech in Madrid airport

Ombori Apps AB, an interactive technology provider, has recently completed a test of its Store Assistant solution for Dufry AG, a travel retailer, at the Madrid-Barajas Adolfo Suarez Airport in Madrid, Spain. Travelers can scan their boarding pass at a kiosk to find information on their flight, the weather at their destination and how long they have to shop, according to a press release.

The kiosks also offer interactive guides on various products, as well as a wayfinding option to find the products. The customers can also make a digital purchase and collect the item on their return journey.

"We are constantly looking to bring our consumers elevated shopping experiences at their own terms, and these tests truly break the barriers between on- and offline and enable consumers to move seamlessly between personal and in store devices. The voice feature is marvelous to bring consumers attention and the boarding pass scan with following flight and gate info are great calls to action," Helena Radeson, global marketing manager, Dufry, said in the release. "All in all, the Virtual Assistants should make it possible for our consumers to make full use of our extensive in-store and on-device services and offers, and so far we seem to be doing exactly that."

Ombori plans to test its solutions in other locations such as Zurich, Switzerland and Stockholm, Sweden, according to the release.


Topics: Content, Customer Experience, Interactive / Touchscreen, Retail, Wayfinding


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