News

NZ Family Planning promotes safe sex with ONELAN digital signage

March 16, 2012

New Zealand's Family Planning has been using U.K.-based ONELAN digital signage to promote safe sex and relationships to young people, according to an announcement from ONELAN Ltd.

ONELAN Net top Box-510S SSD media players and 32-inch LCD screens were installed in 19 clinics nationwide, and a NTB-5500P media player is installed at the agency's head office in central Wellington. Content is fully managed from the national office in Wellington by Family Planning employees — and a recent survey of clinic clients found that 74 percent of them had learned information about sexual health and relationships from reading the clinic screens.

"Sitting in a clinic, even if they are only waiting for five minutes, it would be possible for a young person to see three or four different messages on these information screens," Family Planning Chief Executive Jackie Edmond said in the announcement. "This is unlikely to happen if the information was being delivered through any other medium, such as browsing through leaflets; nor would they receive the same depth of information if they were looking at a poster."

Each year, more than 200,000 New Zealanders use Family Planning's sexual and reproductive health services, according to the announcement. In addition to its clinical services, Family Planning offers sexual and reproductive health information and services for all people at all stages of their life. It runs health promotion classes for young people, parents and community groups, and provides clinical training and development for doctors, nurses, teachers and community workers.

Family Planning was looking for a solution to deliver information to clients at 19 of its clinics across New Zealand as part of a campaign to promote safer sex and relationships messages to one of their key audiences, young people.

Family Planning had the following key objectives for its signage:

• To share sexual health information with clinic visitors and to maximise use of existing information resources.
• To engage with and inform visitors in its waiting rooms with information and quizzes all focused on sexual and reproductive health.
• To inform visitors of the range of services it offers including sexual and reproductive health, clinical services, education, and training and research.

ONELAN develops network appliances for stand-alone and end-to-end digital signage network solutions. The Net-Top-Box is a mul­timedia, multizoned solution capable of touch interactivity with a browser based user interface. The system is fully multilingual and capable of dis­playing both stored media and live media, from RSS feeds to Web pages to broadcast TV or locally-streamed video.

Read more about digital signage networks.