DOOH Advertising

NRS announces adoption of Place Exchange PerView for OOH analytics

Courtesy of Adobe Stock.

March 15, 2023

National Retail Solutions, which operates a nationwide POS network for American retailers, has announced it is leveraging the PerView solution from Place Exchange for analytics of its fleet of over 22,000 DOOH displays, according to a press release.

Developed in line with the Outdoor Advertising Association of America's Impression Measurement Guidelines, the PerView system provides metrics and analytics for DOOH, including programmatic and direct.

"PerView gives us an evolving view of measurement at the individual screen level," Eli Korn, COO at National Retail Solutions, said in the release. "We now have dynamic measures of reach, frequency and impressions — both in aggregate and for different consumer segments — allowing us to better plan, sell and manage our inventory against the needs of our buyers."

"We built PerView to address the challenges that buyers and sellers were experiencing in obtaining reliable, up-to-date, measures of reach, frequency and impressions across different OOH venues and formats," Ari Buchalter, CEO at Place Exchange, said in the release. "We're excited to see how adoption of this product by NRS and others has helped to scale spending in OOH, both through programmatic and direct channels."