News

Noventri streamlines product lineup

November 14, 2011

In an effort to simplify its digital signage offering Noventri has removed the SF-3000 digital signage player from its product line, the company announced recently.

Noventri said that it is discontinuing the SF-3000 digital signage player in order to meet market demands for a simpler, more cost-conscious technology.

The SF-3000, manufactured by Noventri since 2001 and originally known as SignFlash, was built to meet industry standards that relied heavily on video and animation. Over the years, Noventri said, the company has found that the demand for video and animation in digital signage has become much less, thus making the SF-3000 too complex for the majority of deployments.

"The fact is that much of what the SF-3000 could do was not being used to the full, and this raised the cost," said Andrew Hoffman, VP for Noventri, in the announcement. "Clients were paying for features that were far outside their needs. So we were motivated to create a solution that would fit the demands of our clients. This has resulted in a solution that provides the basics, in an easy-to-use interface. The SF-3000 is now replaced with the Eco-Series SF-100e."

Noventri said it has found that too much motion is actually a distraction to the messages displayed on digital signage and that it has been saying, for some time, that motion does not have a place in most successful digital signage deployments. The SF-3000 was based on video and motion and required costly content creation as well as IT savvy-staff to support the player or players. Many companies are not prepared to handle these added costs, Noventri said.

With its Eco-Series SF-100e digital signage players, Noventri said that it has provided a solution that does not require added IT personnel and high-cost content creation while still providing a creative way to provide digital messages and can be used for signage, menu boards, schedules and general information displays.

Read more about digital signage hardware.