STRATEGIC PARTNERS
April 14, 2021
Nielsen has announced it will include Octopus Interactive's network of interactive display content in Uber and Lyft vehicles into its Digital Content Ratings, according to a press release.
"The Uber and Lyft users engaging with Octopus screens consist primarily of valuable and hard-to-reach, digital first, cord-cutting, active consumers. Our first party data including real-time, 100% verified impressions and data confirming that 40% are interacting with games and content leading to a 2% average CTR has provided a highly effective and accountable platform for advertisers," Bennett Fogel, CCO of Octopus Interactive, said in the release. "Our inclusion in Nielsen DCR measurement will add another layer of third-party verification to provide our partners with additional confidence that their campaigns are being seen without waste and with guaranteed impact."
