News

NHL's Canucks put Harris Broadcast digital signage between the pipes

June 5, 2013

Canucks Sports and Entertainment, owner of professional hockey franchise the Vancouver Canucks, has been seeing sterling results from its deployment of an extensive sports video digital signage network throughout the team's home venue, according to an announcement today from Harris.

The network is based on Harris Broadcast's InfoCaster digital signage technology. InfoCaster replaces static, backlit signage displays, and was a key building block in a new focus onconnecting with fans at Rogers Arena, home of the Vancouver Canucks. Canucks Sports and Entertainment, which also owns Rogers Arena, has seen dramatic increases in fan engagement and sales revenues since installing InfoCaster, according to the announcement.

"We nearly doubled revenues associated with the digital signage early on, and have since boosted revenues an additional 25 percent," said David Comuzzi, senior director of corporate partnerships for Canucks Sports and Entertainment. "This has led to a rapid return on investment."

InfoCaster delivers customized Canucks video presentations to more than 450 digital displays strategically placed throughout Rogers Arena, including entranceways, upper and lower concourses, concession areas and restrooms. Fans can see many concourse banners featuring 48:9 cinematic video — such as player profiles — spanning three landscape-oriented HD displays positioned side-by-side at intervals overhead. Displays include welcome screens, digital menu boards, three-screen advertising boards and community boards.

"Our goal was to use environmental branding to create captivating imagery and storytelling that builds excitement for the game, fosters an affinity for our players and team, and builds life-long relationships with our fans," said Mark Raham, creative director for Canucks Sports and Entertainment. "We also wanted to project a strong, positive brand image, develop partnership revenue, and promote ticket sales and merchandise. This is part of our overall approach to delivering an amazing fan experience, and digital signage is a key touchpoint. In just two years, our fan surveys and market research show greater fan loyalty and enthusiasm for the Canucks."

Learn more about digital signage in entertainment venues.