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New Jersey bank deposits digital signage in branches

New Jersey-based Provident Bank has installed the digital signage platform from Louisville, Kentucky-based Codigo to 86 branch locations, according to an announcement from Codigo.

September 8, 2014

New Jersey-based Provident Bank has installed the digital signage platform from Louisville, Kentucky-based Codigo to 86 branch locations, according to an announcement from Codigo. Provident Bank implemented the system to update its branch network, streamline communication and have greater control over both branding and messaging in the branch, the announcement said.

"The bank was in the process of redesigning the logo to help modernize the brand," Robert Capozzoli, vice president and digital media manager at Provident Bank, said in the announcement to explain why the bank chose digital signage for its branches. "We wanted to expose branch visitors to the new logo as much as possible, and digital signage was the best delivery option for the new, modernized branding."

The bank also examined its banking centers and saw digital signage as part of the plan to enhance its interiors and complement the new branding. "The digital signs really liven up the branch," Capozzoli said. "The eye-catching motion graphics and high-resolution imagery are just what our branches needed — it creates a much more engaging, retail-like environment for our customers."

According to Codigo, aesthetic appeal wasn't the only goal for Provident Bank. The bank also looked to digital signage as a resource for better branch marketing communication. "Codigo's software provides us with the control to schedule targeted messages to all our branches at exactly the right time," Capozzoli said. "With hundreds of customizable templates, we can tailor them to fit our brand — allowing for easy content creation.

"Overall, we are extremely satisfied with the reaction we're seeing from branch visitors … We've received nothing but positive feedback and plan [to] expand upon the system's capabilities in the upcoming months."

Codigo President and CEO Brian Nutt said in the announcement that "[m]any institutions leverage digital signage to help upgrade and enhance the branch experience."

"As pricing for both equipment and software have receded over the years we've seen more institutions choose to install digital signage across their entire branch network rather than test it in just a few," he said. "We are very proud to be the digital signage partner to Provident Bank and look forward to more successful branch projects with them in the future."