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Never.no joins forces with Cyprus-based DOOH provider Eyecatching Media
January 18, 2010
Never.no has announced a partnership with Eyecatching Media Ltd., a Cyprus-based provider of digital out-of-home (DOOH) services including digital signage for businesses throughout the region.
"By providing the missing link between the consumer and digital signage, never.no's technology platform enables advertisers to connect, engage and interact with individuals across multiple media channels," said Theo Leonidou, Eyecatching Media managing director. "We at Eyecatching Media have known from the beginning that the only way to move the DOOH industry to the next level is to enhance content with interactivity, effectively resetting the market with a new paradigm. We are confident that partnering with never.no will help us to change the way advertisers think about digital signage."
Interactivity Suite is the never.no platform that enables audience participation by modifying the video stream based on live content submitted by users, either on their mobile phone or the Internet. In the realm of digital signage, never.no technology enables advertisers to target consumers with individualized offers and to glean detailed marketing information at the same time. Using Interactivity Suite, advertisers can deliver a barcode for a limited-time discount to a mobile phone at the point of sale, engage a consumer with a trivia game or enable a consumer to post a comment or respond to a question and see the input immediately on the digital display.
"The principals of Eyecatching Media boast a decade's experience with digital signage — practically the entire history of the enterprise — and they recognize that interactivity is the future," said Lars Lauritzsen, never.no CEO. "We anticipate that the combination of Eyecatching Media's extensive knowledge of the market and never.no's technical expertise will enable us to deliver exciting and innovative solutions to existing and future customers."
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