News

NetWorld Alliance publishes introductory guide to digital signage content

July 5, 2011

Louisville, Ky.-based NetWorld Alliance, publisher of Digital Signage Today and other B-to-B news and information portals, has published "Executive Briefing: Digital Signage Content," the fourth in its series of reports aimed at taking complex and current business topics and making them easy to understand.

Topics covered in this report include:

• The five key points to consider when planning digital signage content
• The latest options for finding and creating content
• Pros and cons of various content formats
• Best practices for content: screen zoning, dayparting, deploying content

The report also includes a 14-page directory of companies that create content for digital signage. "Executive Briefing: Digital Signage Content" is priced at $199, and is available here.