Neo opens Canadian office, names new VP

MONTREAL — The Neo Advertising Group announced it is opening a new office for North American operations in Toronto's financial district. The company is headquartered in Geneva, Switzerland, and currently operates an office in Montreal.

The company also named Jean-Claude Henri as executive vice president of marketing and business development. He will be responsible for the company's marketing strategies in North America. Previously, Henri was vice president and general manager of Pattison Outdoor Advertising.

"I have worked some thirty years in the field of static signage and, in my opinion, Neo Advertising is in the process of reinventing our perception of advertising media in public spaces," he said. "We're embarking on the 21st century, with images changing from static to dynamic — cultivating much closer contact with clientele and a very attractive showcase for advertisers."