News

NEC's VUKUNET closing in on 2 billion impressions in 100k locations

NEC Display Solutions of America today announced that VUKUNET, its ad serving platform for the digital out-of-home and digital signage advertising industry, has expanded its presence to more than 1.8 billion ad impressions in 100,000 locations since launch.

June 8, 2015

Commercial LCD display and projector solutions provider NEC Display Solutions of America today announced that VUKUNET, its ad serving platform for the digital out-of-home and digital signage advertising industry, has expanded its presence in the DOOH market to more than 1.8 billion ad impressions in 100,000 locations since launch.

VUKUNET, a global platform, connects advertising agencies, ad trading desks and online demand-side platforms with DOOH network operators, the company said, as well as facilitating the execution of ad campaign planning, flighting, proof-of-performance delivery and reconciliation of payments.

According to NEC, media buyers that formerly had to contact network operators themselves now use VUKUNET to identify network screens with the right demographics and availability for their clients.

"The rate at which consumers are being exposed to DOOH media is growing quickly, and will only continue to grow as the media ecosystem transitions. We are excited about the opportunity it allows to reach consumers with relevant messaging in locations that matter," said Jim Caruso, vice president of product strategy at Varick Media Management. "VUKUNET is making that task easier."

Doctors' offices, health clubs, office buildings, movie theaters and retailers are just some of the entities maximizing investments in their digital signage networks and realizing incremental revenue growth through advertising, the company said. VUKUNET is designed to make it easier to connect the screens that have time/space available on their networks with advertisers.

VUKUNET delivers all of the services found in traditional and online ad buying, including detailed demographics data, network ad rates, network inventories, order execution, creative delivery, campaign proof-of-performance, reporting and payments, according to NEC.

"While VUKUNET automates the DOOH advertising process, we also take very seriously our role as consultants to our target audiences," said Mike Zmuda, director of VUKUNET Global Systems and Operations. "That means guiding media buyers and network operators to realize the full benefits of VUKUNET. Even though many people are new to the burgeoning trend of programmatic DOOH advertising, VUKUNET takes the guess work out of the process."