News

Nebraska Furniture Mart integrates digital signage throughout new store

Premier Mounts, designer and manufacturer of AV mounting solutions, has partnered with Reflect Systems, a full-service provider of out-of-home digital media solutions, to integrate high-impact and branded digital signage throughout Nebraska Furniture Mart's new location in northern Texas.

November 23, 2015

Premier Mounts, designer and manufacturer of AV mounting solutions, has partnered with Reflect Systems, a full-service provider of out-of-home digital media solutions, to integrate high-impact and branded digital signage throughout Nebraska Furniture Mart's new location in northern Texas.

This new Nebraska Furniture Mart store has a retail showroom spanning 562,000 square feet, and the goal of this project was to enhance the customer experience by providing a completely immersive brand experience, and not lose them in an overwhelming maze of products. They reached out to Reflect and Premier Mounts to design and integrate 14 unique digital experiences for nearly 60 displays throughout the store to achieve these goals.

Content around every corner

The NFM digital experience begins the moment customers walk through the entrance to the store and expands through every department. Some of the digital signage solutions include:

• A two-story Tree House with 40-inch displays mounted to its trunk;
• Interactive displays in the KitchenAid area to browse product line options;
• A three-by-three video wall that displays images related to Texas;
• Interactive displays throughout the Appliance Salon and Center Sales areas to speed selection of models; and
• Three-by-one video walls above escalators showing ads and entertainment.

"When faced with a project of this magnitude, it's critical to engage with partners who can provide creative solutions that speed up the install process, and maximize ROI for the end-user," Reflect Senior Systems Engineer Charles Thornhill said in the announcement. "Premier Mounts was able to provide a fast turnaround time on both stock and custom solutions, and really engaged with us to make sure that we had all of the tools we needed for a successful integration."