Customer Experience

National CineMedia, Rad Technologies target social influencers with AI platform

Provided

February 14, 2022

National CineMedia, a cinema advertising network, has formed a strategic partnership with Rad Technologies, a marketing platform provider, to drive distribution of advertisers' messages through targeted social influencer networks, according to a company press release.

Using RAD artificial intelligence, the product identifies the right influencers to connect the brand's message to moviegoing audiences across the world.

"Often regional advertisers are hesitant to work with influencers due to confusion about how to create targeted, affordable and effective campaigns," NCM's EVP and Chief Revenue Officer Mike Rosen said in the release. "What we love most about the partnership is how it deepens our ability to demonstrate campaign performance and return on investment to NCM advertisers at all levels. With RAD AI, we're able to provide a fully customizable, turnkey, affordable offering that guarantees the right eyeballs on the content each influencer creates and clearly shows how these campaigns impact the brand's entire digital footprint."

RAD AI is a marketing platform that uses machine learning and natural language technologies to deliver content tailored for specific audiences. The partnership recently completed a year-long test of the RAD AI influencer solution across 10 regional NCM campaigns for select advertisers in categories such as education, government, recruitment and healthcare, with positive results, according to the release. RAD AI and NCM are expanding the offering and suite of products to national advertisers in 2022.

"RAD AI is proud to work closely with NCM to develop and execute authentic, effective marketing campaigns," Jeremy Barnett, RAD AI CEO, said in the release. "By combining our storytelling craft with our AI platform, we work with clients to ensure that marketing campaigns resonate with customers on both a rational and emotional level. We strive to create measurably effective digital campaigns that customers will appreciate, respond to and never forget."