Customer Experience

National CineMedia hires on DOOH sales SVP

Photo: provided

December 30, 2020

National CineMedia, a cinema advertising network, has tapped Steve Sapp to serve as senior vice president of DOOH sales of NCM's DOOH group based in New York, according to a press release.

Prior to joining CineMedia, Sapp served as SVP of national sales at Gas Station TV, according to the release.

"Movie fans are everywhere, and brands are looking to reach this young, diverse, cord-cutting audience beyond the big screen. We created our new NCM/DOOH group to find new ways to continue to reach and engage with movie fans wherever they are, and Steve is the perfect person to lead that charge," Scott Felenstein, CRO and EVP of NCM, said in the release. "His deep understanding of both the out-of-home and cinema platforms will help advertisers create compelling, integrated, movie-centric programs across a variety of screens and venues, and I'm proud to welcome him to the NCM team."