News

National Amusements buys a ticket for theater-lobby digital signage

Visual solutions provider Christie announced it has signed an exclusive deal with National Amusements to deliver digital in-theater advertising and promotional content through its Christie Experiential Networks displays in theater lobbies throughout the chain's U.S. circuit.

March 3, 2016

Digital signage display provider Christie announced it has signed an exclusive deal with National Amusements to deliver digital in-theater advertising and promotional content through its Christie Experiential Networks displays in theater lobbies throughout the chain's U.S. circuit.

Christie said CEN's agreement with National Amusements significantly increases its footprint in top DMAs in the Northeast. The company said it will work closely with National Amusements to integrate its ad-based network into the exhibitor's theater lobbies. These installations will feature interactive and 3D content delivered on digital posters and experiential displays, ranging from standalone units to "Hero Walls" with digital panels arranged in an 8-by-14-foot herringbone pattern, the company said.

"Selecting the Christie Experiential Network for National Amusements' U.S. theatres emphasizes our commitment to lead the exhibition industry with the newest technological advancements," said Shawn Sullivan, vice president U.S. and international business and legal affairs, National Amusements. "Digital technology has launched a revolution in the entertainment industry and, with this solution, we will introduce a whole new level of customer engagement that will further enhance the guest experience in our state-of-the-art cinema spaces."

"Today's tech-savvy audience demands the complete entertainment package, from the moment they step inside the lobby to the closing credits of their favorite movie," said Kevin Romano, executive vice president, Allure, a Christie Company. "Few exhibitors understand this better than National Amusements, whose agreement with CEN is part of their commitment to provide their audiences with an unforgettable movie-going experience."