News

Mvix digital signage software to manage franchise brand consistency

April 14, 2013

Digital signage systems provider Mvix has launched BrandSignage, a cloud-based software aimed at franchise-leveraged businesses seeking brand consistency across their franchise network.

"This product is a result of months of market research, client demos and trials," Mvix spokesman Ross McClymonds said in a news release. "Its comprehensiveness and versatility ensures its application in a wide range of franchise-based operations and use cases."

The company said BrandSignage is built on the fundamental idea that ensuring and building brand consistency is a corporate-level phenomenon, while leveraging, growing and promoting corporate brands is a franchise-level venture. The software is intended to allow corporate brand-owners to set brand guidelines for in-store, digital signage advertising and digital menu boards, along with an interface for franchisees to deploy approved media content and menu board layouts on screens.

"Multi-unit franchises always face difficulties trying to ensure brand consistency," McClymonds said. "Brand consistency across various locations and stores improves overall customer experiences; however, customization of content, prices and promotions may be necessary for keeping the franchise relevant to the local market."

BrandSignage includes two separate modules. Template Designer allows brand-owners to upload signage templates such as menu board layouts and assign the templates to specific franchisees along with usage guidelines and editing permissions. And the Campaign Manager module is a point-of-purchase, ad-campaign management tool that allows brand-owners to provide a set of mandatory (national) and non-mandatory (local) ad campaigns to each franchisee.

Learn more about digital signage software.