News

Moroccan pharmacies add digital signage

July 18, 2007

CASABLANCA — Impact Net announced it has deployed a Scala InfoChannel Digital Signage Network at more than one hundred pharmacies throughout Morocco.

Impact Net created the Pharma Channel to offer a new digital and interactive advertising channel for pharmaceutical companies, focused at enhancing their sales.

"The most significant challenge in this project was to convince each pharmacist to approve the implementation of all necessary equipment, including LCD screen, computer and Internet connection on their premises," said Imane Mikou, Impact Net's general manager. "While the equipment remains the property of Pharma Channel, couple (that) with the fact that pharmacies in Morocco are independent and not part of a franchise network, implementation of Pharma Channel must be undertaken pharmacy by pharmacy."

Pharma Channel partners were able to convince about one hundred pharmacies in main locations in cities such as Casablanca and Rabat to contract them for a three-year period, without paying anything for the deployment.

The network consists of more than 100 players and is the largest Scala InfoChannel network in Northern Africa.