News

Mood Media puts digital signage stamp on Irish postal service

December 12, 2010

London, Dublin — In-store media specialists Mood Media Corp. announced today that it has won a nationwide contract to provide An Post, Ireland's national postal service provider, with dynamic in-store visual and audio solutions to entertain its customers and promote its range of services.

Mood Media UK & Ireland was selected from other European providers who also pitched for the tender to supply An Post — which provides postal, communication, retail and financial services throughout its nationwide network of outlets — with digital signage and audio content as part a three-year deal.

According to the announcement, more than 260 An Post outlets across Ireland will feature digital marketing solutions provided by Mood Media starting early next year. The digital content displayed on LCD screens will highlight the An Post range of services through 3-D motion graphics. Audio promotional messages will periodically synchronize with the visual channel, linking eyes and ears in-store, stated the release from Mood Media.

The screens will also feature news, sports and entertainment content, which will be updated throughout the day.

The LCD screens and audio installed in each outlet will be linked back to a central server at An Post head office, which will allow all content to be controlled from one location via Mood Media's TeamCo player.