STRATEGIC PARTNERS
Connecticut casino Mohegan Sun has launched interactive digital signage games on bus shelters across Boston that allow participants to possibly win a variety of prizes, including an overnight stay at the casino, according to an announcement from creative technology and production company Grand Visual.
June 24, 2015
The Connecticut casino Mohegan Sun has launched interactive touchscreen games on bus shelters across Boston that allow participants to possibly win a variety of prizes, including an overnight stay at the casino, according to an announcement from creative technology and production company Grand Visual.
The touchscreens feature a "Tap Here" button that calls to passers-by promising that "Anything can happen." People who tap in could instantly win an overnight stay or play a variety of interactive touchscreen games.
In addition to the touchscreen interactions, there was a live experiential event on June 5 in Boston, during which participants were surprised with free stays, celebrity appearances, free food, Mohegan Sun gift cards and more.
The interactive touchscreen campaign will be live in Boston throughout the month of June, and multiple free overnight stays will be randomly awarded daily.
"What this campaign is able to demonstrate, through the interactive bus shelters and the live experiential event, is the fun experienced at Mohegan Sun on a daily basis," said George Galinsky, senior vice president of marketing communications, Mohegan Sun, in the announcement. "The digital activation is a great way to bring that feeling to life for passers-by as they go about their daily lives."
The Mohegan Sun campaign was conceived by TAXI NYC and produced by Grand Visual with media planned and booked by C2C Outdoor and Media Storm LLC, delivered on JCDecaux screens in Boston. The campaign's goal was driving the people of Boston "to get a taste of all the unlimited possibilities that await them at Mohegan Sun's flagship property in Connecticut," the announcement said.
"What the campaign for Mohegan Sun demonstrates is the power of digital out-of-home to deliver engaging experiences that connect brands with their target audience in a really memorable way," said Ben Putland, managing director, Grand Visual New York, in the announcement.
