Display Technology

MLS club deploys Uniguest Sports Hub to engage fans, streamline operations

Photo: Uniguest

August 18, 2026

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A Major League Soccer club, the Columbus Crew, has deployed the Uniguest Sports Hub to deliver connected match day and event experiences across the ScottsMiracle-Gro Field in Columbus Ohio.

The connected IPTV and digital signage platform aims to engage supporters, streamline operations and maximize the value of the club's premium hospitality spaces, according to a press release.

The deployed Uniguest Sports Hub across more than 550 endpoints throughout the venue. It powers live IPTV, sponsor activation, hospitality experiences, EPOS-integrated menu boards and operational communications across the stadium, helping deliver a connected experience wherever supporters are.

"When planning the new stadium, our biggest goals were to create an environment that was unmatched in the entire league in terms of fan experience, but also home-field advantage," Erik Shear, senior manager of scoreboard operations at Columbus Crew, said in the release. "We wanted to create an atmosphere, both audibly and visually, that made our home feel like a fortress."

Sports Hub distributes multiple content feeds across suites, clubs, concourses and hospitality areas, combining live broadcast television with the club's own match presentation, live statistics, player profiles and fan engagement content. Sponsor L-Wraps create additional commercial opportunities while ensuring supporters remain connected to the game wherever they are in the venue.

"The match day experience is really important for the club. It connects the city with the fans and the players on the pitch," Ryan Gruebel, manager of IT support services, at Columbus Crew, said in the release. "The look that we have throughout our entire content is the same, from the uniforms to social media to what's on the LED boards and our TVs."

Sports Hub's event trigger functionality allows the operations team to instantly deploy personalized welcome messages, customer branding and tailored content across selected displays before automatically returning every screen to its standard match day configuration.

"The fan experience is night and day compared to the old stadium," Gruebel said in the release. "We can do so much more with the Uniguest platform than we could before. Our Net Promoter Score is one of the top ones in MLS and that's been consistent since we've opened the stadium. Fans love coming here."

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With its own integrated IPTV platform, it allows users to entertain as well as inform their audience

Uniguest is the most trusted provider of cloud-based digital signage software CMS, IPTV, IP video technology, and Digital Engagement for guests, residents, customers, students, patients, fans, and employees; engaging audiences in a secure way through next generation software Hubs.

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