News

Minneapolis suburb considering revenue-generating digital billboard

City officials in Osseo, Minnesota, are looking into raising money by deploying a digital billboard on public land – but some residents are pushing back against the proposal.

February 16, 2016

City officials in Osseo, Minnesota, are looking into raising money by deploying a digital billboard on public land — but some residents are pushing back against the proposal, according to Fox9 News.

The city is planning to put up the billboard to bring in more than $1.1 million through a 15-year contract with an advertising firm. "We had to be creative in finding a different way to help increase our budget," Osseo administrator Riley Grams said.

But some in the Minneapolis suburb feel such a move would create an eyesore and decrease property values, with a 65-foot-tall digital billboard shining through their windows. "It'd be like watching a 48-foot long LED television," resident Dave Benson, who lives just a few hundred feet from the proposed billboard location, told the station.