News

Minneapolis Convention Center adding to bottom line with digital signage advertising

NanoCurve LED displays from NanoLumens providing MCC with 21st century medium for advertising.

November 6, 2014

In an effort to better take advantage of the advertising opportunities presented by its 475,000 square feet of exhibit space, 3,400-seat auditorium, 87 meeting rooms and two enormous ballrooms, the Minneapolis Convention Center has deployed massive LED digital signage displays, according to display provider NanoLumens.

The MCC is a major hub for area conventions, business events and entertainment productions, as well as social and civic functions, and as such provides a place for advertisers to reach their target audiences, provided that the medium is there to deliver those messages, the company said. So the center has installed two massive LED NanoCurve displays from NanoLumens, covering an area 5-feet-tall by 90-feet wide and installed by Minneapolis-based Tierney Brothers Integration.

"We are honored to have been selected to provide NanoCurve LED displays to the Minneapolis Convention Center," NanoLumens Vice President of Marketing and Business Development Nathan Remmes said. "NanoCurve LED displays are slim and lightweight, which is perfect for spaces that require large format screens. These displays will provide maximum visibility to each and every one of the Convention Center's visitors, which is ideal for advertisers."

The Tierney Brothers Integration team installed the two LED NanoCurve displays in the Convention Center's new Main Corridor Visitor Information Center, creating a visual focal point that both informs visitors andgenerates a new source of advertising revenue, according to the announcement. The curved displays create a single, continuous, video display band, even around corners. When paid advertisements aren't running on the displays, content includes visitor information, upcoming event details and more.

"NanoLumens displays create a clear and detailed image that transforms the Main Corridor into a showcase of 21st century technology," said Derek Burns of Tierney Brothers Integration. "I fully expect that the investment in digital signage will pay back in a short amount of time."

NanoLumens displays are created from 50-percent reclaimed material and are almost 100-percent recyclable, the company said.