Jan. 28, 2016
The Heat Group, the parent company of AmericanAirlines Arena in Miami as well as the Miami Heat NBA basketball team that calls the arena home, wanted to bring the fan experience outside to the newly designed and soon-to-be unveiled Xfinity East Plaza. So the Group turned to NanoLumens to create an eye-catching visual environment using six of its NanoSlim and NanoWrap LED digital signage solutions, according to an announcement from NanoLumens.
The new outdoor plaza, which features a stage, fully equipped bar and NRG Solar Canopy, is making its debut during the grand opening this weekend, when the Miami Heat take the court against the Atlanta Hawks.
"The Miami Heat have always been a technology-driven franchise committed to delivering a superior entertainment experience at both Heat games and Arena events," said Eric Woolworth, president of The Heat Group Business Operations. "Our latest endeavor of pairing technology with fan experience comes with the unveiling of our Xfinity East Plaza, where the incredibly impressive NanoLumens displays are helping us to deliver digital content to a previously underutilized outdoor space — a prospect we believe Heat fans and arena guests will enjoy as much as we do."
According to NanoLumens Southeast Regional Sales Director Arch Nelson, "The new Xfinity East Plaza creates an oasis for ticketed guests to enjoy the South Florida weather, while not missing a minute of the action. On the NanoLumens solutions, the Heat Group can show guests what is going on inside the arena with live action and instant replay while also offering other entertainment options, as well as also showing revenue-generating sponsor advertisements."
Utilizing the six NanoLumens displays, the AmericanAirlines Arena can boost revenue through game day advertising while also offering local South Florida businesses and residents an impressive new event space for future opportunities, the announcement said.