News

Media companies partner with former MLB All-Star to bring sports, music content to Times Square digital signage

ClearTV Media and Branded Cities have developed a partnership with Royce Clayton's Musiq Locker to amplify content across the Branded Cities digital-out-of-home network of media destinations.

January 6, 2015

ClearTV Media and Branded Cities have developed a partnership with Royce Clayton's Musiq Locker to amplify content across the Branded Cities digital-out-of-home network of media destinations in New York City, Los Angeles, Las Vegas, Denver and Phoenix, according to an announcement. 

Branded Cities Network is a digital spectacular media company with signage in destinations throughout the U.S. The Branded Cities Network promotes national and local brands throughout its network of spectaculars and static and digital signage displays. Media and entertainment company ClearTV Media develops, produces and distributes entertainment, news and information to its portfolio of display platforms that deliver highly relevant content to targeted audiences inside airports, health care facilities and social media. And Musiq Locker is the brainchild of former MLB All-Star Royce Clayton and combines sports and music content.

"I am beyond thrilled to be able to bring these two major genres together, music and sports, like no one has before," Clayton said in the announcement. "The partnership we have formed with both TVChannels4U and Branded Cities will only grow as the hunger for great custom content keeps growing with digital audiences across the world."

With this partnership, ClearTV Media, Branded Cities and Musiq Locker "are taking TV everywhere to the next level with the dynamic TVChannels4U platform," the announcement said. The partnership kicked off during last year's World Series with trivia pieces centered around music and baseball. These pieces, including a trivia piece about Michael Jackson's love of baseball, were viewed by the Times Square audience of 1.5 million per day, the companies said.

Tim Kennedy, president of Branded Cities East said, "We are thrilled to continue the expansion of the custom video content platform to our network of full-motion digital spectaculars in multiple markets. These programs with ClearTV Media and Musiq Locker clearly demonstrate our ability to deliver unique/interesting content to our audiences. The platform also offers great exposure and engagement opportunities for our brand partners as they seek to expand their sponsored video content investments beyond the traditional online digital screen."