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MaxMedia to share insights on dynamic digital signage

June 9, 2017

MaxMedia plans to take part in panels and presentations at InfoComm 2017 in Orlando on how to deploy successful dynamic digital signage in retail environments. MaxMedia will also share details of its AT&T flagship store in San Francisco, according to a press release.

"Many retailers face a do-or-die situation in today’s fluctuating business climate," Laura Davis-Taylor, executive vice president of customer service for MaxMedia, said in the release. "Systems integrators have to evolve their narratives to speak to a wider, more diversified client team—often including the CMO. Our goal at InfoComm is to help attendees understand the most critical strategic points regarding contextual, breakthrough content, and provide clear evidence of its effectiveness in retail environments."

Lyle Bunn, analyst and educator, and Davis-Taylor will host a panel on how retailers can deploy dynamic digital signage, with a focus on content and implementation. In addition, Jeff Doud, executive creative director, MaxMedia, will present how MaxMedia was able to craft a successful customer experience with its AT&T flagship store.