News

Mass transit DOOH network in China creating massive transit Wi-Fi network

July 30, 2014

VisionChina Media Inc., a Chinese digital out-of-home advertising network set in mass transportation systems, recently announced it has formed a strategic partnership with Huawei Technology Co. Ltd., a global information and communications technology solutions provider, to initiate joint research and development regarding domestic mass transit Wi-Fi and potential overseas mass transit Wi-Fi cooperation. The Company has also selected Huawei as its official supplier for customized and integrated Wi-Fi technologies, including Huawei's Agile Network Solutions, to support the planned network.

VisionChina Media's national out-of-home advertising network on mass transportation systems covers more than 370 million urban commuters through both exclusive or outreach agency models, of which more than 50 percent, and growing, are mobile Internet users, according to the announcement. The company said it intends for its network to serve as the first mobile Internet entry point in China's public transit system and anticipates providing free Internet connections using 3G/LTE technology along with value added services including news, video, location-based services and third-party app store access. The strategic partnership with Huawei comes after the VisionChina Media's recently announced partnership with China Unicom, as the company moves forward in executing its national Wi-Fi strategy to build what it says will be one of the world's largest national Wi-Fi networks for public transit and provide greater Internet connectivity to millions of riders across its mass transit advertising network.

"We believe the establishment of a national Wi-Fi network across China's mass transportation systems will deliver unique value to urban commuters and national and multinational advertisers alike," VisionChina Media Chairman and CEO Limin Li said in the announcement. "We aim to provide ubiquitous, high quality internet access that will make the daily commute for tens of millions of daily riders more enjoyable, while offering advertisers big data analytics and precision marketing opportunities that will help ensure ads reach their audiences more effectively."