News

Marketing experts to explore in-store conversion through messaging and digital signage at strategies summit

March 21, 2010

With decades of combined experience, leading experts in shopper marketing from Unilever Americas, MediaVest and Draftfcb will share the latest knowledge on the messaging and merchandising tactics that are most likely to influence shoppers positively, according to a release from summit organizer the Strategy Institute.

Paul Flanigan, formerly in charge of Best Buy's in-store network and now a partner in The Preset Group, will moderate the panel.

To help round out the discussions, Al Wittemen of TracyLocke will touch on the post-crisis consumer mindset, plus Peter Viento, executive creative director at Saatchi X will show how to translate consumer insights into creatives that work.

"Shopper marketing is an unlimited resource of knowledge," said Flanigan, who is looking forward to the panel offering best-in-class insights that the audience can take away and hopefully enact within their own organizations immediately.

The Digital Signage Content Strategies Summit is co-located with The Digital Show at Mandalay Bay, Las Vegas, said Yashod Bhardwaj, Project Manager at Strategy Institute, who added that "confirmed attendees include MTV Networks, PSA Security Network, Vital Media, Hakuhodo – Japan, Premier Retail Networks, MC Ventures, Intelligent Media, AccuWeather, Associated Press and Tacoma Public Utilities."