News

Marijuana vending kiosks ink deal for digital signage ad platform

May 30, 2014

Tranzbyte Corp. has opted for SmarterSign digital signage software to deliver digital out-of-home ads to the top digital signage display screen of its ZaZZZ marijuana-dispensary kiosks, Transbyte announced earlier this month.

The platform offers a scalable solution combined with ease of use that works with American Green's integrated advertising plan allowing the store, local and national advertisers to control messaging in real-time from anywhere in the world, the announcement said.

"Having the flexibility to offer advertisers the ability to create, add, and edit 'on-the-fly' is an important aspect of the ad revenue side of ZaZZZ," Tranzbyte COO Stephen Shearin said in the announcement. "SmarterSign will enable dispensaries to update the offers in their individual stores. Also, local and regional outdoor ad companies can update ZaZZZ to show businesses already in their ad stream, and we can offer national advertisers flexibility and targeting not found in other platforms. SmarterSign's product is outstanding, and we are excited to work with them."

Gregory Zinn, SmarterSign co-founder and president, said his company's solution "works very well in the locations and applications currently in use and is designed for very broad and ever-evolving applications. Bringing ads to life on 1,000-plus ZaZZZ units is a great fit. We're looking forward to working with a company like Tranzbyte who has vision for growth and understands both technology and advertising. It's a great fit."