April 15, 2007
CAMBRIDGE, Mass. — Aerva, developer of digital signage technology and Web 2.0 applications, announced the addition of Freeport, Maine High School to its client roster. Freeport High School joins existing Aerva education customers, including Boston University, Massachusetts Institute of Technology (MIT) and Noble High School in North Berwick, Maine, who have chosen Aerva's AerChannel software suite to manage and broadcast digital content to students.
Aerva's AerChannel solution replaces an existing LED ticker display with a 42-inch plasma screen in the school hall, and supplements PA announcements. Students are able to receive important and entertaining news, including daily announcements via an RSS feed from Freeport High School's Web site, and details from different school departments, each with its unique display layout, on a rotating basis throughout the day.
For example, guidance staff will post college visit dates, content from college promotional DVDs, testing dates (e.g., SAT exams) and college acceptance announcements, including photos of the accepted students. The athletic department will leverage an RSS feed to automatically post its news to the system for all students and staff to see. In addition, art teachers will be presenting images of student work.
Future goals include an SAT testing game and a substance awareness campaign, both of which will highlight questions and information on the school's screen and engage students to respond via SMS text messaging using their cell phones. The screen will highlight, in real-time, collective student responses, and the answers will be sent to their phones and prompt recipients with the option to receive more daily tips via their cell phones. Freeport High School hopes to possibly link other area schools to its interactive campaigns via AerChannel to foster interaction and scholarly competition between the schools.