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Lottery firm buys digital signage ticket

The National Lottery of Mauritius is using Signagelive's cloud-based software platform to display dynamically updated content, including lottery jackpots and, earlier this year, FIFA World Cup TV feeds in different locations as part of nationwide project to update its advertising processes.

August 29, 2014

The National Lottery of Mauritius is using Signagelive's cloud-based software platform to display dynamically updated content, including lottery jackpots and, earlier this year, FIFA World Cup TV feeds in different locations as part of nationwide project to update its advertising processes.

The digital signage solution is fully owned and managed by Plug In, a provider of technology solutions in EMEA and Signagelive's strategic channel partner in the region. By purchasing attractive airtime packages from Plug In, the National Lottery has been able to replace printed posters with digital content, resulting in enhanced consumer engagement and increased revenue, according to the announcement.

Lottotech (owners of the National Lottery) began investigating the possibility of updating its promotional activities in 2012. The company began discussions with Plug In, who created a bundled application using Signagelive software to demonstrate the concept of digital signage. Signagelive said it was chosen as the preferred technology partner for its cloud-based digital signage capabilities, and it also has experience of working with the Camelot, owners of the U.K. National Lottery.

After to a successful pilot involving 50 displays situated in primary locations, Plug In has installed a further 200 Samsung displays in a number of lottery-owned kiosks, mini markets, supermarkets and shopping malls throughout the island. The installed digital signage players have been preloaded with Signagelive software, making implementation speedy and straightforward.

Digital signage has transformed Lottotech’s promotional activities and has resulted in significant cost savings both for the Lottery as well as independent traders, according to the announcement. As an incentive for for providing designated space and covering all energy costs, retailers are given a display and a player (preloaded with Signagelive software) to use as an alternative to printed posters. By purchasing airtime bundles from Plug In, they can use the digital signage solution to promote their own products and offers.

The Samsung displays are being used to run different content formats including animated Flash banners, live weather updates, Media RSS feeds, lottery-funded projects and nested playlists.

Plug In is planning to expand its digital signage activities by installing HD video walls (in two-by-two configuration formats) in the country’s three largest Malls. All displayed content will be run and managed using Signagelive’s cloud-based software. One of the video walls has already been installed and is fully operational.