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Los Angeles Lakers' home arena tabs Toshiba for digital signage

Toshiba America Business Solutions Inc. has been named a "Founding Partner" and the Official Electronics Provider of Staples Center by AEG, owners of the downtown Los Angeles sports and entertainment arena, the companies announced recently.

September 10, 2014

The home of the NBA's Los Angeles Lakers and Clippers and the NHL's Los Angeles Kings is about to undergo a digital signage makeover, courtesy of Toshiba.

Toshiba America Business Solutions Inc. has been named a "Founding Partner" and the Official Electronics Provider of Staples Center by AEG, owners of the downtown Los Angeles sports and entertainment arena, the companies announced recently.

As the exclusive supplier of digital signage and displays for the arena, Toshiba will supply Staples Center with more than 800 displays while as well as interactive digital signage, multimedia content, venue and affiliate product placement, and a comprehensive social media program with the Kings to enhance fan experience.

Another key element of the partnership will enable Staples Center to launch its first-ever interactive destination where fans will be encouraged to engage in various social media activities relating to the upcoming 2014-15 NBA and NHL seasons. Located in the main concourse of the venue, LA Interactive, powered by Toshiba, will enhance fans' experience with Twitter feeds, updates and battles, hashtag polls, player stats, game scores and video highlights, according to the announcement.​ LA Interactive, powered by Toshiba, will be unveiled in early November.

"Toshiba is very excited about the opportunity to showcase our advanced interactive display and fan engagement technologies at Staples Center. Having the opportunity to forge a partnership with the leading live entertainment presenter in the world, at one of the most highly attended venues is truly an honor," said Bill Melo, chief marketing executive at Toshiba America Business Solutions, in the announcement. "We see serving as the Official Electronics Provider and Founding Partner of STAPLES Center as only the beginning of a long lasting relationship with AEG."

The partnership also includes the installation of nearly 16,000 LED lights in the L.A. LIVE East and West Garages, which is expected to save approximately 1,800,000 kilowatt hours of electricity annually. The net savings during a 10-year period should total $1,650,000, with an overall energy reduction of 56 percent, the companies said.

"Having the opportunity to partner with such a world-renowned company as Toshiba is an absolute honor. The company's reputation as a leading manufacturer of high-tech products is matched only by its dedication to sustaining the environment," said Nick Baker, senior vice president, global partnerships, at AEG. "Due to our shared commitment to achieving the next evolution in fan engagement, we are confident the newly-minted relationship will continue to provide the  interactive experiences our guests have come to expect while attending any event at Staples Center."

Additional components of AEG's partnership with Toshiba include indoor and outdoor signage in and around Staples Center, including LED rotation on the scoreboard during all publicly ticketed events, a customized promotional video and installation of Toshiba televisions in Staples Center's private suites and conference rooms, creating an immersive experience year-round.