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Los Angeles residents fight digital billboards

September 4, 2007

USA Today: Mark Legan has enjoyed his quiet, leafy neighborhood for 12 years, until someone threw a switch and filled his nights with bright, colorful lights. "All this illumination comes into the house," he said. "My 7-year-old, when she sits at the dining room table, is forced to watch these ads. It's just not right."

The new signs intensify and amplify the visual blight of billboards, say critics such as Kevin Fry, president of Scenic America, a Washington-based non-profit group that seeks to limit roadside advertising. Digital billboards pose a threat to traffic safety, he says, as they are designed to hold the attention of motorists. At night, he says, they dominate surrounding landscape.

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