News

Lithuanian postal service buys into digital signage

Signagelive and its channel partner Hansab UAB have been selected by Lithuania's postal network of financial services, PayPost, to provide a countrywide digital signage network based on the Samsung Smart Signage Platform and powered by Signagelive SoC software.

February 15, 2016

Signagelive, global suppliers of a cloud- based digital signage platform, and its channel partner Hansab UAB have been selected by Lithuania's postal network of financial services, PayPost, to provide a countrywide digital signage network, the company announced. The network is to be based on the Samsung Smart Signage Platform and powered by Signagelive SoC software.

The digital signage network is being used to reduce the organization's dependency on printed advertising and deliver a better customer experience by raising awareness of different products and services offered by the post office and its stakeholders in an engaging format, the company said.

The digital signage network also is generating an additional revenue stream for PayPost through the sale of advertising airtime to third-party companies.

Individual branches had historically been responsible for ensuring their advertising material was up to date, according to the announcement. Not only was this process labor-intensive and time consuming, it resulted in disjointed marketing campaigns as there was no guarantee that the smaller branches always had the latest material at their disposal.

Signagelive's SoC- and HTML5-based digital signage platform has enabled PayPost to roll out a national digital signage network that can be managed from a centralized point. This has resulted in the optimization of internal processes while freeing up internal resource and significantly reducing operational and logistical costs, the company said.

Displayed content (created by PayPost and associated stakeholders) is stored and managed on Signagelive's cloud-based platform and eliminates the need for onsite media players and storage servers. Content can be distributed out nationally, regionally or on a kiosk-by-kiosk basis depending on the location or the nature of the content.

The digital signage network comprises 67 46-inch Samsung 2,500-nit high-brightness displays installed in outdoor self-service payment kiosks located in front of all major post office branches. PayPost also is benefitting from Signagelive's proof-of-play capabilities, enabling branch managers to demonstrate that campaigns have been executed and report on captured data in an easy-to-understand format.

"The first results are excellent," said a Lithuanian postal spokesperson, in the announcement. "Modern screens create a modern and bold innovation, investing in the company's image. The new displays allow for more efficient broadcast information, and information management processes are simpler and require [fewer] resources."

"The Samsung/Signagelive offering has allowed PayPost to dramatically cut its operational and printing costs and generate dynamic and engaging content much more regularly," said Dovydas Stukas, head of digital signage and multimedia solutions group Hansab UAB. "They are able to respond to market demands, and the revenue they can make from third-party advertising is resulting in a rapid ROI."

"Value for money and optimal use of investment are key drivers for all public sector organizations," Signagelive CEO Jason Cremins said. "The Samsung Smart Signage Platform, powered by Signagelive is not only significantly cheaper than conventional digital signage systems, it offers enterprise-grade functionality."

According to the announcement, Signagelive's intuitive CMS has made the postal service totally self-sufficient in the running and management of its digital signage network, with Hansab only needing to log onto the system periodically to ensure there are no performance or connectivity issues.