Lifeclinic, 3M partner on health information network

BURTONSVILLE, Md. — Lifeclinic International Inc., manufacturer and distributor of automated health testing kiosks, and 3M Digital Signage, announced a strategic initiative to develop a digital advertising and health information network designed to provide consumers with relevant health and product information in local pharmacies.

Participating pharmacies will be equipped with an Internet-connected Lifeclinic health station, usually complimented by a strategically placed LCD. These "information stations" will perform all the blood-pressure checks and health self-monitoring services currently provided by Lifeclinic systems, with the added benefit of synchronizing the user's health information with relevant product information.

3M Digital Signage software will enable Lifeclinic and its media production partners to schedule, distribute and play media-file playlists at multiple, identified store locations. The end result is delivery of a unified, targeted marketing message to the consumer at the point-of-interest and purchase.

"Our Lifeclinic health stations help drive consumer traffic to the pharmacy while simultaneously providing an extremely important service to the consumer, creating a win-win situation," said Lifeclinic senior vice president Mike Cavotta. "We already have established valuable relationships with consumers who regularly use Lifeclinic blood pressure monitors to help them manage their blood pressure. Furthermore, creating new consumer buying opportunities is always a primary objective of retailers. We believe that by combining our automated health testing platform with 3M's state-of-the-art digital signage technology, we can successfully create such new buying opportunities within the pharmacy."