Hardware

LG announces LG Pro Portal overhaul

Image provided by LG.

June 6, 2023

LG has announced a revamp of the LG Pro Program, which was founded in 2014, aiming to streamline customer engagement and various transaction types, according to a press release.

Leveraging customer feedback on previous incarnations of the system, the project features include an MDF/VIR tracking dashboard, a sales portal, LG Pro Points redemption and more.

""The LG Pro Program allows members to store information, track projects and redeem special rewards and benefits, but the existing interface had become an obstruction to simple, fast access needed for efficient workflows," Anthony Jimenez, head of channel marketing at LG Business Solutions USA, said in the release. "The new LG Pro Portal was designed to put everything LG Pro has to offer right at users' fingertips, including built-in Volume Incentive Rebate (VIR) tracking that provides vital updates to aid efficient operations. We leveraged direct partner input and beta testing to deliver an improved experience and eliminate the confusion from our previous portal, which consisted of seven related websites."