Display Technology

Lamar Advertising joins World Out of Home Organization

Provided

February 22, 2022

Lamar Advertising, a large out-of-home advertising company, has joined the World Out of Home Organization, which works to promote the OOH industry, according to a company press release.

Founded in 1902, Lamar operates more than 352,000 billboard, transit, airport and interstate logo displays in the United States and Canada, including the largest network of large-format digital displays in the U.S., with more than 3,900 digital units.

"We are excited to join WOO and get to know our counterparts around the world better," Sean Reilly, Lamar chief executive, said in the release. "There's never been a more promising time to be in the out-of-home industry, and we look forward to collaborating with other members of WOO to realize the potential that is before us all."

With Lamar joining WOO, the three largest OOH companies in the U.S. — Lamar, Outfront Media and Clear Channel, are all WOO members and it increases the organization's global membership to 135, with representation in over 100 countries.

"WOO has gone from a Europe-based organization as FEPE International to a truly global entity in just a few years," Tom Goddard, WOO president, said in the release. "As the OOH industry recovers from the pandemic and gears up to compete harder with the giants of the media world on the digital stage, a dynamic new member like Lamar which I have long admired — even envied, will greatly strengthen our hand and the global OOH community generally as we lengthen our stride."