News

Kroger partners with Microsoft for shelf edge, IoT solutions

January 15, 2019

The Kroger Co. has partnered with Microsoft Corp. to test shelf edge displays and internet of things solutions at two stores in Monroe, Ohio, and Redmond, Washington. The grocery chain will use Microsoft's Azure platform along with IoT sensors to create the experience, according to a press release.

Kroger will use its Enhanced Displays for Grocery Environment shelving system to replace traditional paper tags with digital displays, which can showcase pricing, promotions and dietary information. Microsoft will connect the EDGE system with Kroger's mobile checkout Scan, Bag and Go program using Azure AI. The grocery will also integrate other features such as:

• Pick-to-light productivity solution to help employees find items quickly using physical cues.
• Video analytics to help employees identify and handle out-of-stocks.
• Integrated advertisements on EDGE.

"Kroger is building a seamless ecosystem driven by data and technology to provide our customers with personalized food inspiration. We are identifying partners through Restock Kroger who will help us reinvent the customer experience and create new profit streams that will also accelerate our core business growth," Rodney McMullen, chairman and CEO, Kroger, said in the release. "We are excited to collaborate with Microsoft to redefine grocery retail."