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King Shaka Airport visitors greeted with new digital billboard

The screen is the first in Provantage Media Group's new "VisioNet" network of large format digital billboards that will be rolled out in key high density nodes.

October 10, 2014

Airport Ads, a division of Provantage Media Group, has unveiled the biggest indoor screen in an airport environment in Southern Africa, according to a press release.

The screen measures 8m by 5m (37m2) and is a high definition digital billboard that offers brands a powerful advertising opportunity at Durban's King Shaka International Airport, according to the announcement. The screen is the first in Provantage Media Group's new "VisioNet" network of large format digital billboards that will be rolled out in key high density nodes. The first VisioNet screen is positioned in the bustling domestic departures area at King Shaka International Airport.

​"With 347,129 passengers passing through the airport each month, the super-sized, full HD LED screen offers the perfect platform for the advertising of luxury brands, services and products that would be of interest to the leisure and business traveller market," Mzukisi Deliwe, director of Airport Ads, said in a statement. "The screen fits in perfectly with the luxury environment of the airport – it is state-of-the-art and embraces innovation. Furthermore, the clarity of the visuals is breath-taking; you can quite literally stand a metre away from the screen and enjoy the advertisement with crystal clear clarity."