News

Kinetic, Grand Visual put DOOH pedal to the metal with Accelerator

October 6, 2010

Lifestyle and environments network Kinetic Worldwide and digital production specialists Grand Visual have joined forces to launch Accelerator — a dedicated online workflow tool for managing the copy production process and distribution of digital out-of-home campaigns.

Accelerator is designed to facilitate the entire creative and production process from campaign specification and copy validation, through to final delivery, the companies say.

Accelerator is a media management and workflow platform designed to automate the process of receiving, ingesting, cataloguing, validating and distributing digital out-of-home (DOOH) copy to media owners.

Accelerator simplifies this process by handling the workflow and communicating with all stakeholders involved at each stage in the DOOH ad cycle, according to the announcement. A centralized service with a single point of contact, it manages the initial communication of campaign formats and dates as well as the compliance process required by certain networks, and then validates the final copy against the format specifications for each scheduled network. If necessary, Accelerator is also capable of adjusting, reformatting and converting incorrectly submitted files.

Finally, Accelerator distributes the approved copy to the relevant media owners, complete with detailed play-out instructions while providing a full audit trail for clients and agencies.

"As the market is now, you have a very high level of late and incorrect copy delivered to media owners," CBS Outdoor U.K. head of digital delivery Matt Harris said in the announcement. "For a reasonably sized campaign producers have multiple delivery points for the copy. Any move to drive efficiency in this area will help to protect the clients’ media value and is therefore a great step forward."