Display Technology

Jolt taps Seedooh to measure OOH effectiveness

Provided

September 23, 2021

Jolt, an electric vehicle charging network based in Australia, has partnered with technology platform Seedooh to verify advertising campaigns running across its new DOOH network, according to a company press release.

Seedooh's system integration with Jolt will perform real-time oversight to monitor whether the right messages are being shown in the right places at the right time.

"Accountability and transparency is a core element to any digital buy, and DOOH is no different. This will become more important as we move to an audience-led future of transacting DOOH," Michael Selden, JOLT's head of sales and platforms, said in the press release. "Enabling Seedooh now means we are set up for this future and can ensure that our customers have confidence in knowing exactly how their campaigns are delivered across our network."

Seedooh's Independent Verification Platform offers automated secure processing to ensure that results are timely and accurate, removing the potential for human error or manipulation in manually handling large amounts of data, according to the release.

"The JOLT team are bringing a great new concept in OOH to the market, with a premium digital network built on data and driven by purpose," Tom Richter, Seedooh CEO, said in the release. "We will support this by ensuring complete visibility of campaign delivery data for advertisers, using automated processes to report transparently and accurately, building confidence in Jolt's offering to help attract new clients."

Jolt is the 15th OOH network to be independently verified by Seedooh.

Seedooh, based in Melbourne, Australia, was founded in 2012. Jolt, headquartered in Barangaroo, Australia, was established in 2018.